[Client]
The Villas Senior Care Community
Redefining the digital presence for a decades care company in central Illinois.
Role:
Art Direction
Graphic Design
Website
Social Media
Photo & Video
Google Ads
Brand Management
SEO
As a leading local provider of independent living, assisted lifestyle, memory care, skilled nursing, and total rehab solutions, it was important for The Villas to stand out in the digital space. Through a series of design projects and advertising campaigns, we developed engaging and compassionate designs that emphasize the community's commitment to quality care and vibrant living. Each aspect of this work showcases a blend of strategic creativity and thoughtful design tailored to resonate with seniors and their families, fostering trust and connection.
209%
Increase in website traffic
10x
Increase in verified form fills from Ad launch
-27%
Website bounce rate mo/mo
Before
After
The Website Problem
With multiple websites designated to different aspects of the business, it left users confused, unsure what they were being asked to do, and not knowing how to get information about what they originally came to the website for.
We streamlined user experience, established a clear site map with obvious ways for customers to initiate communication, and brought it all together with a professional, unified branding system in the new website.
Social Media
Social creative and management resulting in higher engagement and a clean, professional look & feel.
Social Media
Social creative and management resulting in higher engagement and a clean, professional look & feel.
Photography
Nick at Zion was AMAZING - lightening fast, professional and pleasant to work with. It can be difficult to articulate what you want visually, but he intuitively understood exactly what I wanted.
Tia S. | Marketing Director
